• fasterapps
  • bettersoftware
  • moredelight

We are a small startup studio based in Burlington, Canada.
We focus on lean principles to build products for ourselves and forward thinking companies around the world.

Here is what we do:


Allowing people to experience your product is the best way to communicate the idea behind it. A functional prototype helps you do that in a matter of weeks, not months. It's the quickest way to collect valuable feedback on user experience and interface design, learn what features to prioritize in order to get the most return on your early investment, and show investors and corporate partners that you are a serious player. Taking a lean approach, we can work with you all the way to iterate through user experience and product details:


  • understanding the MVP
  • competitive research
  • user stories creation
  • brand outline


  • user journey
  • low-fidelity screens
  • UI styles


  • complete UI kit
  • high-fidelity screens
  • key interaction areas


We're product builders and this is where we bring the most experience and expertise. Our lean and agile approach allows us to navigate any project complexity and bring ideas to life from scratch, or as part of your development team:

Full-stack development

  • scalable and secure server-side applications in Go, behind NGINX reverse-proxies;
  • right-tool-for-the-job choice of databases: Redis, Mongo, Postgres;
  • delightful user experiences with the latest innovations in JS, HTML5 and CSS3.

Project rescue

  • repairs and replacements for legacy code-bases in PHP or NodeJS;
  • assess and complete or rewrite partially-developed applications;
  • (re)design, conversion, and data migration for relational and NoSQL databases.

Back-end performance

  • middleware and utilities to coordinate, assist or bypass parts of your application;
  • data storage optimization, partitioning, and replication;
  • API integration with third-party services.


Nothing lifts a startup more than a coherent message. People pay attention to things that make sense together and tune-out when there is a mismatch between a product idea and its execution. At ALRUX, we use our lean approach to create brands that evolve with your startup, from core-messaging and naming, to identity design and pitch presentations.

Made with love

view some of our work

Let's work together

We love the power of a small team - and our clients love it too. It's the fastest way to get high quality deliverables within budgets, efficient communication and projects running smoothly.

talk to us


I'm Alex.

I build robust software applications. I also keep track of projects and make sure that our clients are always in the loop. In my spare time, I tinker with electronics and make all sorts of automated stuff.

I'm Ruxandra.

I design around people to create coherent products and engaging user experiences. When I'm away from my desk, I love to give new life to old things.